Case Report $-$ Olive & Sinclair $($Protected View$)-$ Word

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Part $2$: Strategy

List your proposed strategy and reasoning.

Channel Structure

What's your distribution strategy? Should the company sell product:

Direct$-$to$-$consumer in their online or brick & mortar store

Wholesale to small boutiques

Wholesale to specialty grocers

Wholesale to big$-$box stores

A combination $($describe combination$)$

None of the above

Explain your strategy and reasoning.

Channel Structure: Mix

How much should they focus on each channel of distribution? $($Should they focus half of their marketing efforts on each, only a little on one channel, etc.$)$

Explain your strategy and reasoning.$|$

Brainstorm two stores that you feel would be a good strategic fit for Olive & Sinclair.

Why would they be a good strategic fit?