Question: Case: P&G Japan 1 ) Does SK - II have the potential to become a global brand within P&G ' s worldwide operations? Why or

Case: P&G Japan
1) Does SK-II have the potential to become a global brand within P&G's worldwide operations? Why or why not?
2) Which of the 3 market options should Paolo DeCesare recommend to the GLT? What are the expected benefits and risks?
3) How should he implement your recommended option?

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