CASE: please answer in english. read this case then answer the questions. Do not answer more than needed.

Most firms do not want other companies to copy their successful business model. However, the shoe retailer TOMS is not your typical retailer. While many organizations try to incorporate social entrepreneurship into their business operations, TOMS takes the concept of philanthropy one step further by blending a for-profit business with a philanthropic component in what it terms the One for One model. For every product purchased, TOMS donates products or resources to help those in need. Under founder Blake Mycoskies inspirational leadership, the companys One for One concept has inspired other firmssuch as eyeglass retailer Warby Parkerto adopt similar models as a way to give back to society. Rather than feel threatened, Mycoskie is funding social entrepreneurship firms with similar missions.

For every product purchased, including TOMS Shoes, TOMS Eyewear, and coffee bags from TOMS Roasting Co., TOMS will help a person in need. For every pair of shoes sold, a child in need receives a pair of shoes. For every pair of glasses sold, TOMS provides a person in need with a full eye assessment and treatment including prescription glasses, sight-saving surgery, or medical treatment to restore his or her sight. For each bag of TOMS Roasting Co. Coffee, TOMS provides an entire weeks supply of safe drinking water to a person in need. When consumers buy a TOMS product, they get the value of an extra philanthropic component.

Unlike many nonprofits, TOMS for-profit business enables the company to support its philanthropic component, which keeps the company from having to solicit donations. The idea for TOMS occurred after founder Blake Mycoskie witnessed the immense poverty in Argentinean villages, poverty so bad that many families could not afford to purchase shoes for their children. Recognizing the importance of shoes to health and education, Mycoskie decided to create a new for-profit business with a socially focused mission. For each pair of shoes TOMS sold, it would deliver a free pair of shoes to children in need across the world.

For his original product, Mycoskie decided to adopt the alpargata shoe worn in Argentina. The alpargata is a slip-on shoe made from canvas or fabric with rubber soles. After a Los Angeles Times article featured Mycoskies new business, demand for the shoes exploded. Unfortunately for Mycoskie, he did not have enough shoes to fill the orders. He was able to work out the product shortage, and today TOMS is a thriving business.

Mycoskie wanted customers to become active participants in the One for One movement by using their purchases to change the world. This inspirational business model provided TOMS with a competitive advantage, and the company was able to distribute its one-millionth pair of shoes in 2010. After distributing its one-millionth pair of shoes, TOMS began to consider other products that could be used in the One for One model. When I thought about launching another product with the TOMS model, vision seemed the most obvious choice, Mycoskie explained. Because 80 percent of vision impairment in developing countries is preventable or curable, TOMS decided that for every pair of eyewear it sold, the company would provide treatment or prescription glasses for those in need. TOMS chose Nepal as the first country in which to apply its One for One model.

In 2012, Mycoskie took a sabbatical from TOMS, moving to Austin, Texas with his wife to reflect on his why for leading the company. After recommitting to his original mission to improve the lives of others with his business, he returned with a renewed sense of passion and energy. The desire to help others resonates with both TOMS employees and customers, so Mycoskie recognized how important it was to return to a purpose-focused mindset. Customers who do business with TOMS feel committed to the company because they know that their purchases are going toward a good cause, even if they might pay a bit more in the process. TOMS also goes to great lengths to educate the public about the importance of its mission. Every year, the company promotes the One Day Without Shoes campaign, in which participants spend one day without shoes to understand what children in developing countries must undergo daily. These events have been supported by celebrities such as Charlize Theron, Kris Ryan, and the Dallas Cowboys Cheerleaders.

In 2014, TOMS made the decision to expand the One to One model into the coffee business and started TOMS Roasting Co. Each purchase of a bag of TOMS Roasting Co. Coffee provides an entire weeks supply of safe drinking water to a person in need. However, as TOMS expanded, it began to experience problems that plague more traditional firms, such as slower decision making and more internal conflict. Because Mycoskies long-term goal is for TOMS to be recognized as the most influential, inspirational company in the world, he knew the company needed someone to tackle management so he could focus on leadership. He sold half of the business to Bain Capital in 2014 and hired Jim Alling as CEO to improve stability and strategic thinking. Mycoskie then used $100 million from the sale of his share to start TOMS Social Entrepreneurship Fund. This fund provides financial support to like-minded companies who want to focus on social entrepreneurship. Mycoskie continues to demonstrate authentic leadership with his passion for TOMSs objectives and his willingness to model corporate values and form relationships with customers, employees, and other social entrepreneurs in using business as a force for good.

Led by Mycoskies vision, TOMS has provided more than 35 million pairs of shoes to children in need in over 60 countries, restored sight to more than 250,000 people across 13 countries, and provided 175,000 weeks of clean drinking water to people in five countries. Despite its success, TOMSs mission is far from complete. As its expansion into coffee demonstrates, the company is looking for new opportunities to apply its One for One model. It has even adopted a new logo, For One, Another, to demonstrate the importance of caring for one another. TOMS demonstrates how a unique marketing strategy and a vision supported by employees and customers can create a successful company that makes a difference.

Questions: please only provide information for these two questions and nothing more. label it 1&2.

How does Toms have an integrated marketing strategy?

What do you think of their mission and is it sustainable?