Question: case prep apple 1 ) What, historically, have been Apple's competitive advantages? 2 ) The profitability of Apple significantly decreased in 1 9 9 6

case prep apple 1) What, historically, have been Apple's competitive advantages?
2) The profitability of Apple significantly decreased in 1996. Why was Apple so weak in the 1990s? What were the problems?
3) How sustainable is Apple's competitive position in PCs, MP3 players, smartphones, and the iPad?

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