Case Problem: Capital State University Game$-$Day Magazines

This case draws on material from Chapters $2,3,7,$ and $11.$

Capital State University $($CSU$)$ is a leading Midwest University with a strong collegiate football program.

Kris Stetzel serves as CSU$$s Associate Athletic Director for External Affairs. His job responsibilities include

negotiating with commercial vendors for services such as concessions at sporting events, event staff and

security, and game$-$day hospitality. Kris brokers deals for corporate sponsorship of CSU athletic

programs and arranges for radio and television coverage of CSU athletic events. Kris also manages CSU

sports advertising and marketing and sports information$-$related media relations for print, radio,

television, and online.

Recently, Kris has been examining CSU$$s business ar