CASE PROBLEMS

(Solve the following independent cases)

PART 2 CASE PROBLEMS (Solve the following independent cases) CASE 1 Discuss the activities and processes involved in below illustration. PRICING PROGRAMS Pricing Objectives International ADVERTISING MARKETING PROGRAMS STRATEGY Considerations Elasticity of Demand Pricing DIRECT Programs Price MARKETING AND . Penetration Level SALES PROMOTION PROGRAMS . Pority . Premium Competitive Situation SITUATION Legal SALES AND ANALYSIS Considerations DISTRIBUTION PROGRAMS Cost Product line Factors FactorsCASE 2 Discuss the processes and activities involved in below illustration. PRICING PROGRAMS SALES Tentative PROMOTION SITUATION Budget AND DIRECT ANALYSIS MARKETING PROGRAMS Advertising Media Final Budget, Objective Schedule Message Media MARKETING SALES AND STRATEGY Message DISTRIBUTION PROGRAMS Design Media AlternativesCASE 3 Discuss the processes and activities involved in below illustrations Brand Loyalty Attitude Reinforcement Brand Equity Beliefs Brand/Company Image Trial Expectations Awareness Unawareness