Case Proutem continued Case Problem A DAY LATE , AND THOUSANDS OF DOLLARS SHORT You've been manager at Zymurgy Distributors for only 3 months . It is your first job out of college and a big break . One of the reasons you were hired was that you had worked as a student intern for Zymurgy for 2 years during the Wing Thing Fair . The Wing Thing was really a contest among restaurants , fast - food vendors , and people around town that think they have the best recipe for burbeque wings . You always thought the name was stupid , but you couldn't ignore the 30,000 to 35,000 people who unended every year . Each year Zymurgy Distributors has the beer concession for the fair . The profits usu ally amount to about 52 per attendee . That's more profit in a weekend than your yearly salary plus bonus . You were in charge of deciding which heers to sell at the Wing Thing this year , and you desperate to make the right decision . How much light beer versus regular beer ? How much of premium and specialty beers ? How many beer stations should be located around the fair ? Where should they be locuted ? How many people should you hire to staff the beer stations ? Lots of questions . and you were responsible for having the correct answers , But this year , things were had . Thirty - nine thousand people attended a new record . But the profits from beer sales were less than $ 50,00 . You should have made almost $ 80,000 in profits . You know you did badly , and the vise from your boss just made it worse . You wouldn't get fired , but there wouldn't be a bonus this year . Even worse , your boss wants to take the Wing Thing away from you next year . To keep the Wing Thing , you'll have to analyze what you did wrong , explain to your boss how you'd fix the problem , and make a great plan for next year . You've been thinking about what went wrong , and you have plenty of ideas . One thing was that you were unsure of yourself , and so you hired a marketing consul tant to make recommendations . That report was mailed to you and arrived the Monday after the Wing Thing weekend . Several pieces of information were in the report . One prediction was that 10 percent of the people at the fair would bring a pet . That was interesting , but it didn't help to predict beer sales Age and gender have been two good predictors in the past . People aged 21 to 25 tend to purchase less - expensive heers . Those older than 25 tend to purchase more expensive beers , which have a higher profit margin . Women send to drink more light beer . Weather is also a predictor . The warmer the day , the more heer that will be sold . The weather forecast for the next two days has always been pretty accurate , so you could have used that information to predict beer sales . ASSIGNMENT 1. Information should be timely , accurate , complete and relevant . Discuss the infor mation you received from the consultant in these termis . Be as specific as you can . Don't just say something was wrong . explain why it was wrong and what could have made it right . 2. Assume your boss lets you run Wing Thing beer sales next year . Alse assume that you want to collect information during Wing Thing that will help predict beer sales for the following year . What information should you collect ? How is the informa tion timely , accurate relevant and complete ! A

A DAY LATE, AND THOUSANDS OF DOLLARS SHORT You've been manager at Zymurgy Distributors for only 3 months. It is your first job out ule wa big break One of the reasons you were hired was that you had worked inter for Zymury for 2 years during the Wing Thing Fair. The Wing Thing really a contest song restaurants, fast food vendors, and people around town that this they are the best recipe for burheque wings. You always thought the name was stupid, he you couldn't get the 30.000 to 25.000 people who attended every year. Each year Zymurg Distributors as the beer concesion for the fair. The peolits we ally amount to about $2 per attendce. That's more profit in a weekend tun your yearly salary plus bonus. You were in charge of deciding which beers to sell at the Wing Thing this year, and you were desperate to make the right decision How much light beer versus regular beer? How much of premium and specialty bees? How many beer station should be located around the fair? Where should they be located? How many people should you hire to staff the beer stations Lots of question. and you were responsible for having the correctes But this year, things were had. Thirtyine thousand people attended a new rond But the profits from beer sales were less than $50,000. You should have made almost $80.000 in protits. You know you did hadly, and the visit from your hous just made it work You wouldn't get fired, but there wouldn't be a bonus this year. Fiven worse, your bou want to take the Wing Thing way from you not year To keep the Wing Thing, you'll have to analyze what you did wrong, explain to your bow how you'd fix the problem, and make a great plan for seu ya You've been thinking about what went wrong, and you have plenty of deas One thing was that you were sure of yourself and so you hired a marketing comel tant to make recommendations. Thuat report was mailed to you and arrived the Monday after the Wing Thing weekend. Several pieces of information were in the report One prediction was that 10 percent of the people at the fait would bring a pet. That was interesting, but didn't help to predict bear sales Age and gender have been two yood predictors in the past. People aged 21 tend to purchase less.csponsive been. These older than 25 tend to purchase more expensive heers, which have a lugher profit margin. Women send to drink more light beer Weather is also a predictor. The warmer the day, the more beer that will be sold. The weather forecast for the next two days has always been pretty accurate, so you could have used that information to predict heer sales. 1. Information should be timely, accurate, complete and relevant. Discuss the infor mation you received from the altant in these terms. Be as specific as you can Don't just say something was wrong. Caplain why it was wrong and what could have made it right 2. Assume your boss lets you run Wing Thing beer sales next year. Aho me that you want to collect information during Wing Thing that will help penfict beer sales for the following year. What information should you collect? How is the inform tion timely, accurate relevant and complete