As a part of its strategy to enter the snack market, Pepsi merged with snack-food giant Frito
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Question:
As a part of its strategy to enter the snack market, Pepsi merged with snack-food giant Frito Lay. As a result, it manufactured Lays, Cheetos and Doritos. Pepsi also diversified into the fruit juice market (Tropicana), mineral water (Aquafina) and energy drink (Gatorade).
Which form of diversification did Pepsi follow?
Conglomerate Diversification
Vertical Diversification
Horizontal Diversification
Backward Diversification
Related Book For
Managerial Accounting Creating Value in a Dynamic Business Environment
ISBN: 978-0078025662
10th edition
Authors: Ronald Hilton, David Platt
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