Question: As a part of its strategy to enter the snack market, Pepsi merged with snack-food giant Frito Lay. As a result, it manufactured Lays, Cheetos

As a part of its strategy to enter the snack market, Pepsi merged with snack-food giant Frito Lay. As a result, it manufactured Lays, Cheetos and Doritos. Pepsi also diversified into the fruit juice market (Tropicana), mineral water (Aquafina) and energy drink (Gatorade).

Which form of diversification did Pepsi follow?

Conglomerate Diversification

Vertical Diversification

Horizontal Diversification

Backward Diversification

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