CASE $$ READ $$CATALYTIC SOLUTIONS, INC$-$ PAGES $462-469$ OF MERCHANT & VAN DER STEDE

Requirements

$($a$)$ Has CSI been following a cost leadership or product differentiation strategy $($following Porter$$s strategy typology$)?$ Justify your answer. $.(7$ marks$)$

$($b$)$ Use Porter$$s five forces model to analyse the competitive position of CSI. $(7$ marks$)$

$($c$)$ Appraise the $2001$ compensation $/$ reward system used by the company. Your answer should make use of the ideas and theories of Vroom and Herzberg, but you are not limited to these approaches.

$(14$ marks$)$

$2$ marks are allocated for appropriate presentation of the written analysis, including structure of sentences and paragraphs, vocabulary, spelling, presentation, the use of $($Harvard$)$ referencing and tone.