Case Soenario 2 A retailer is considering a 33% off sale on blenders currentlyI priced $54. The retailer pays 52!? per blender to the manufacturer. Questions: What is the initial contribution? What is the proposed sale price and the percent change in price captured per unit sold? What is the volume hurdle that must be achieved for the sale on blenders to improve prots? Suppose that rather than decreasing price, the retailer opts to increase price to 559. What is the allowable loss in number of units sold that would still leave the retailer in the same prot position