Question: Case Studies Case 1: Chinese Fireworks Industry (This case study will be over Units 2 & 3) Apply Porters Five Forces Model to evaluate the

Case Studies

Case 1: Chinese Fireworks Industry

(This case study will be over Units 2 & 3)

  1. Apply Porters Five Forces Model to evaluate the attractiveness of the Chinese fireworks industry. Remember to evaluate all the relevant criteria for each of the five forces and provide a low, medium, or high rating for each factor.
  2. Complete a PESTEL analysis.
  3. If you were Jerry Yu, would you recommend investing in a Liuyang fireworks factory? Why or Why not? Provide a pros and cons list to support your answer.

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