Case Study $03$: Chicago Blackhawks

Due: Apr. $12($Friday$),11$:$59$ pm via Brightspace

Format: MS Word; $12-$pt Time New Roman; double$-$spaced; at least $3$ pages

For this assignment, you must read the case study on the Chicago Blackhawks $($available on Brightspace$).$ After reading the case, you need to complete a case study report by answering the following questions related to the case. Please note that each answer must be specific and detailed:

Case questions

Financial Repositioning

What was the cause of the Blackhawks' cash$-$flow problem?

What short$-$and long$-$term solutions should Rocky pursue?

Strategic Repositioning

What aspects of the Blackhawks' strategy needed to be changed?

What factors constrained the efforts of Rocky and his front$-$office team?

Team Operation Management

Rocky had already used his liquor$-$business connections to secure sponsorship for the home television broadcasts. How could he convince future potential partners that the Blackhawks represented an attractive marketing opportunity?

Even with two promising rookies, a winning roster of players could not be built immediately; in addition, the Blackhawks' reputation made it hard to attract the league's top players. How could Rocky and his staff attract top athletes in this environment?