Case Study $1(10\%)$

Kindly use the product that i have mentioned which is Farmbest $($local brand$)$ & Birds Eye $($USA$)$

Theme: Eco$/$Sustainable Labeling symbols on the packaging and Sustainable Development Goals $($SDGs$)$

CLO$2$: Discuss the dynamic nature of the marketing environment in a company's marketing decision.

Task:

Choose TWO $(2)$ competing brands"$*$ of frozen food ${?}^{*}(*$same product category$).$ Eg: Nugget $($Ayamas$)$; &

Applegate Naturas $($other country$).$

$*$ONE $(1)$ Malaysian brand, and ONE $(1)$ brand from a developed nation.

$**$Different groups of different brands. Need assistance from class rep.

Find the following info for each of the brands:

$($Total: $20$ Marks$)$