Question: Case Study 1 2 : Brand Positioning and Market Segmentation Background: LuxeLife, a high - end lifestyle brand, segments its market based on income levels

Case Study

12

: Brand Positioning and Market Segmentation

Background: LuxeLife, a high

-

end lifestyle brand, segments its market based on income levels and lifestyle preferences. They position their products as exclusive and luxurious.

Statement: "Segmenting the market based on income levels and lifestyle preferences will ensure LuxeLife's brand positioning as exclusive and luxurious."

True or False?

Justification:

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