Question: Case Study 1 (50 marks) Johnsons Acoustics (JA) is the market leader in acoustic equipment. As there is no major technological breakthrough in the acoustic

 Case Study 1 (50 marks) Johnsons Acoustics (JA) is the market
leader in acoustic equipment. As there is no major technological breakthrough in
the acoustic industry, there is little growth in this industry. JA decides

Case Study 1 (50 marks) Johnsons Acoustics (JA) is the market leader in acoustic equipment. As there is no major technological breakthrough in the acoustic industry, there is little growth in this industry. JA decides to diversify to a new business area: optical instruments. JA believes that, as the demand of optical lens for mobile phones is huge, the diversification will bring an excellent growth opportunity to the company. In the diversification plan, the optical instruments project will last for 5 years and a new factory will be built. The construction of the new factory requires $280 millions and it will be financed by issuing both common stocks and bonds. The information about the company's current capital structure is as follows: 230 2. The company's 20-year bonds that pay semi-annual coupon rate of 9% is now selling at $975. The face value of the bond is $1,000 and there are 100,000 bonds outstanding. The annual revenue, cost and profit forecast for the coming 5 years is as follows: S(Million) Revenue Variable cost 39 Fixed cost 35 Tax (35%) 54.6 Net Profit 101.4 Assume that Johnsons Acoustics has a 35% tax rate. At the end of year 5, an additional cost of $50 millions (net of tax) will be incurred. f. Should JA accept the new project? Discuss in detail. (10 marks)

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