Case Study $1$: A Business Website

Background:

ABC Clothing, a local retail store, decided to establish an online presence by creating a website.The primary goals of the website were to increase brand visibility, attract new customers, and provide information about their products and services. The website included an e$-$commerce section where customers could purchase clothing online. It also featured a blog to provide

fashion tips and style guides, aiming to engage customers and improve search engine optimization $($SEO$).$

Results:

Within six months of launching the website, ABC Clothing noticed a significant increase in online traffic, and online sales accounted for $30\%$ of their total revenue. The blog posts became popular on social media, driving more visitors to the website. Additionally, the website's SEO improved, leading to better search engine rankings.

$1.$ What was the primary goal of ABC Clothing$$s website?

$*$

$2$ points

A$)$ Increase brand visibility

B$)$ Attract new customers

C$)$ Provide information about their products and services

D$)$ All of the above

$2.$ How did the website help ABC Clothing increase its revenue?

$*$

$2$ points

A$)$ By reducing operational costs

B$)$ Through online sales and improved SEO

C$)$ By launching a new product line

D$)$ Through email marketing campaigns

$3.$ Which feature of the website contributed to its popularity on social media?

$*$

$2$ points

A$)$ E$-$commerce section

B$)$ Fashion blog with style guides

C$)$ Customer support chat

D$)$ Contact form