Case Study 1: Longevity Wants you to Live to be 120 Years Old:

Medical spas are the fastest-growing type of spa. Longevity Wellness Resort in Portugal provides the perfect environment to spend a weekend of wellness, 15 days of weight-loss and detox, or even own a condo. The mission of Longevity is to promote wellness and create a path for delay of future problems. For guests who visit Longevity, there is not only a medical spa: there are pools, the specialty restaurant Longevity Cuisine by Oliver that offers delectable and nutritious foods, Fitness Center, Sports and Wellness Bar, and Meditation Rooms. Depending on the locationMonchique or Algarveactivities off-property include golf courses, beaches, cultural heritage, natural spring waters, a protected natural reserve, and even the Algarve International Racing Track.

Longevity is a partnership between La Clinique de Paris and Dr. Claude Chauchard. Longevity is based on the concept that people are going to age, but with the proper maintenance the human body can live up to 120 yearsthe way it was designed. Longevity recommends six goals to maximize the life span of a human. The first three are control of stress, physical exercise, and nutrition. Then come rebalancing nutritional supplements, hormonal balance, and antioxidants. These goals will not only maximize lifespan, but improve the quality of the life that is lived

Each of these steps and goals is built into the medical treatments offered at the spas. The Longevity Basic and Premium Evaluations include biophysical, skin, frame-of-reference, and bio- chemical basic evaluations, along with medical and nutritional consultations. Guests looking for a little more can take part in the Longevity Essential Wellness. This includes medical treatments such as biochemical basic evaluation, biophysical and nutritional evaluation, preventive medical consultations, nutritional consultation, detox, anti- oxidant and rebalancing specific therapy, and oxygen therapy. Other treatments include spa facial and body rituals, fitness and anti-stress activities, and workshops.

• Discuss the advantages for Longevitys target market and the services that are offered to them.
• Will this business plan still be relevant in 20 years?