Case Study 1: Market Performance Analysis Consider the market performance of Hotels A-E in the following comp set. April Occ.% Hotel Rooms A 150 B 225 400 525 750 2,050 C D E Total Capacity Market Share 7% 11% 20% 26% 37% 100% 60% 68% 65% 80% 83% April ADR April ADR 160.00 140.00 115.00 96.00 90.00 Rooms Sold 2,700 4,590 7,800 12,600 18,675 46,365 Rooms Rev. 432,000 642,600 897,000 1,209,600 1,680,750 4,861,950 Discussion Questions 1. Calculate fair shares for occupancy and rooms revenue. Which hotels within the comp set did not get their fair share of room nights? Compare the findings to revenue share results. 2. Complete a RevPAR penetration analysis based on data provided in the table. Which hotel is the top RevPAR performer in the comp set? 3. Which hotel would you recommend as the best investment, assuming that investors have unrestricted access to financing?

Case Study 1: Market Performance Analysis Consider the market performance of Hotels A-E in the following comp set. Discussion Questions 1. Calculate fair shares for occupancy and rooms revenue. Which hotels within the comp set did not get their fair share of room nights? Compare the findings to revenue share results. 2. Complete a RevPAR penetration analysis based on data provided in the table. Which hotel is the top RevPAR performer in the comp set? 3. Which hotel would you recommend as the best investment, assuming that investors have unrestricted access to financing