Case Study 1:

We will work on and complete the case: TJX Companies: Its Strategy in Off-Price Home Accessories and Apparel Retailing, pp. C-240 250 in the text. Give careful attention to the various components of the corporate business and their strategies. Note the international markets for the businesses and the roles they play in the corporate strategy. This is our QEP Global component and should reflect your accomplishment of the QEP desired Learning Outcomes. You will find these in the QEP on the Universitys web site. (Search for Quality Enhancement Plan)

In structuring your report, the first section should be a summary of the case describing the overall case and specifically identifying the three areas of focus (1, 2, and 3 below). Follow the summary section with the 3 sections. 1. Identify the factors involved in the case. Consider Economic, Organizational, Cultural/Demographic, Legal, Financial, Human Resource Management, Marketing factors and implications on a global level. (Name this section Identification of Factors)

2. Analyze competitive environment using Porters Five Forces Model. Utilize company/competitor websites, and other media/information sources. (Name this section Analysis of current environment)

3. Based on the information identified above, what strategic alternatives (minimum of 2) does have? How do these alternatives compare to the stated strategies of the company? What do you see as the short and/or long-term implications of the companys stated strategies?