Question: Case Study 12-2: Stop and Shops Scan it! App This case explains a companys use of convenient, time-saving, self-scanning technology for customer use, and the

Case Study 12-2: Stop and Shops Scan it! App

This case explains a companys use of convenient, time-saving, self-scanning technology for customer use, and the added benefit of data analytics to improve business decision-making.

Discussion Questions

1. What is the benefit of the Scan It! data to Stop and Shop? What are some of the questions the company could answer about its customers?

2. How would you assess the level of capabilities of Stop & Shops use of analytics? What might the company do differently with the data to gain more value?

3. What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?

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