CASE STUDY 2 E-Commerce for a Small Supermarket Matt and Grace own a small supermarket in a rural town with a large and growing elderly population because of the remote locaton, they don't have any competition from the large chen stores. Asmal private Iberal arts college with about 1500 students, is also located in the town "I think we need an app and a websile for our store. Mat tells Grace Wy/asks Grace "Everybody has an apo it's the wave of the future respons Matt Tm still not clear, Matt What would be on our app or on our website Grace asks Weil, for one thing we could have a picture of our market with me and you standing in front of it says Matt "What else?' asks Grace Matt answers. "Ah, maybe people could ook up stut and order tough the ao or the website. Yeah those colege his would think thats griest texte no using smarthones all the time that wil increase of business. They buy food from our store rather than the pieza and burgers they always eat or get delivered from Sen's Sub Shop And those people who live in the senior citizens apartments would use it to heard Deyte tesching them how to use computers smartphones and tablets And maybe we can even set a delivery Service "Hold on, says Grace "Those college students get pizza and sits from Sanis atal hours of the night long ter wete cosed And think the senior couns mos geting out. They are a vanhat brings some of them here each day to shop and they really don't buy much anyway And to whey pay for what they order through the asta in al for kopeng anh tungs, but I'm not sure this makes sense for out the supermarket Matt What woud we be tyng to accomplish Hold on," says Grace "Those college students got pizza and subs from Samisk al hous of the night beg after we'e dosad And I think the senior ctoens en oerting out. They have a ven that bring some of them were each day to stop, and they really don't be much anyway And how wil they pay by what they order through tw 200 or the whole tin at ky koning wo weh tina but in tot sunt makes sense for our itlo supermot Matt What would wo be trying to accompit Test explanade to you, Orace is the way al businesses we goma Wo etxer komp up with fungs er wel be out of Business holes Watt Does this have anything to do with that Chamber of Commerce meeting you went to in Bg Fals last week, where you said they hot sono consultant talking about a business or something asks Grace Yeah, maybe. Matt says "I think love him a call and tell him to stop by and tell him what want How much is all ths pong to cost us. Matty asks Graco I think we need to think about this some more you know we are probably gong to have to save the parking lot this summet Matt answers "Don't worry 1 al work out Trust me Our business will increase so much, Kl pay for tsat in no time. Besides, it cant cost the match this consultore probably does these kinds of bronchel the time CASE QUESTIONS 1. What be the needs thave been detted? 2 What is the proec cetve? 3. What are some things Met and Grace should do before they tak with the consultar 4 What should the constantel Watt and Grace