Case Study $2$: ElectroWhech' Dilemma Over EV Infrastructure Investments

In $2024,$ Electrowhecls a prominent electric vehicle $($EV$)$ manufacturer, encountered a presviny strategic issue: the need for significant investments in clarging infratructura, with the forhit were hesitant to purchase EVs due to concerns over charging availability and range anxiety. During a leadership summit, executives discussed two potential strategies to address the infrastructure gap. The first option was to partner with established charging network providers to expand their charging station footprint rapidly. This approach could provide immetiate access to existing infrastructure but might limit ElsctroWhsels' ability to control the user experience and charging technology.

The second option involved investing in developing their own proprictary charging stations and network. While this would allow ElostrolWhesls to create a seamless experience for customers and integrate cutting$-$edge technology, it would require a significant upfront capital irvestment and risk stretching their resources thin during a period of rapid growth.

The leadership team needed to carefully evaluate the trade$-$offs associated with each strategy. How could Electra Whasls ensure that it not only met the current demand for EVs but also fostered longterm customer loyalty and satisfaction in a rapidly evolving market? The decision they made would have lasting implications for the company's brand reputation and competitive positioning in the