CASE STUDY 2 Over the years, the computing company Apple iTunes, Apple iMac and MacBooks which are in low growth markets with high market share. The company has carved a niche for itself and has its own base of loyalists who prefer Apple products only. But since the computing industry is slowly becoming portable and mobile, the need to have Apple iMac and MacBooks models for laptops and desktops are also decreasing. For Apple, their iPhones are undoubtedly being the high demand in the market. With every new launch of Apple iPhone, the company manages to set new sales records. Know, for its design and technology prowess, Apple iPhones have its own set of loyalists thanks to which it easily manages to stride off the competition available in the market. Apple iPad and Apple Smartwatch are also regarded as the popular models for the company. Apple TV makes a bit of money, but it's not reaching its true potential. If Apple can solve a few ecosystem problems, they could really own the TV space. There are tons of rumors of an Apple TV product that might just maybe dominate like the iPod/iPhone/i Pad. Apple iPods were considered the next big thing when they were introduced in the market but eventually failed to create a significant impact due to high competition and low customer demand. iv. Based on case study 2, analyse company portfolio by comparing each product on their market growth and market share using Boston Consulting Group (BCG) matrix? (6 marks)