Case Study 2010 Marku According to the site and the complexity of the products, companies will choose their target market to focus on it to achieve the maximum profit by serving that segment Rahid is the CEO of baby products company, and now he decided to have a meeting in his company with his employees to decide on the size and the type of customers that his company will be targeting. His company is producing baby products, which means the target market will be families with children. Now they have to decide where and to whom they want their product to to reach Salim, his co-worker suggested to concentrate on one marketing mix for only one segments wich is GCC countries due to their limited resources. But Ahmed another co worker suggested to go bigger and that they should serve all segments in Asia, Europe and Arab countries with a special marketing mix for each segment. Resources shall be managed even if they had to bomow money from the bank. But Rashid did not agree on any of their suggestions and decided the best is to focus on the entire target markets with a single marketing i Question 3 Imagine you have your own company like Rashid, what would you choose as segment to concentrate on it and why? (5 Marks, 150-175 words) i. Why choosing a segment is important in your opinion and what does it help the organization to achive? (5 Marks, 150-175 words) Case Study 2 ( 10 Marks) Mohammed is the marketing manager of MOROOJ company that specializes in producing food products like chips, chocolate and all goodies that you might think of He is responsible for formulating comprehensive marketing plan for the company that determines the objectives to be achieved . This plan will help the company to reach its target plan and help all departments to work with cach other. Mohammed had to develop two types of plans, corporation and project plan, that will be carried soon. Any marketing plan must have all marketing mix elements that is are essential to the success of any type of products or services Questions 2 i Develop a marketing mix for Marooj Companies chocolate products (6 Marks, 150-175 wards) In your opinion stae why marketing plan is so important to companies and what if companies fail to produce it? (4marks, 100-125wonde) Case Study 3 (10 Marks) According to the size and the complexity of the products, companies will choose their target market to focus on it to achieve the maximum profit by serving that segment. Rahid is the CEO of baby products company, and now he decided to have a meeting in his company with his employees to decide on the size and the type of customers that his company will be targeting. His company is producing baby products, which means the target market will be families with children. Now they have to decide where and to whom they want their product to reach. Salim, his co-worker suggested to concentrate on one marketing mix for only one segments which is GCC countries due to their limited resources. But Ahmed another co worker suggested to go bigger and that they should serve all segments in Asia, Europe and Arab countries with a special marketing mix for each segment. Resources shall be managed even if they had to borrow money from the bank. But Rashid did not agree on any of their suggestions and decided the best is to focus on the entire target markets with a single marketing mix. Question 3 i. Imagine you have your own company like Rashid, what would you choose as segment to concentrate on it and why? (5 Marks, 150-175 words) ii. Why choosing a segment is important in your opinion and what does it help the organization to achieve? (5 Marks, 150-1 75 words) Case Study 2 (10 Marks) Mohammed is the marketing manager of MOROOJ company that specializes in producing food products like chips, chocolate and all goodies that you might think of He is responsible for formulating a comprehensive marketing plan for the company that determines the objectives to be achieved. This plan will help the company to reach its target plan and help all departments to work with each other. Mohammed had to develop two types of plans, corporation and project plan, that will be carried soon. Any marketing plan must have all marketing mix elements that is are essential to the success of any type of products or services Questions 2 Develop a marketing mix for Marosi. Companies chocolate products. (6 Marks, 150- 175 wards) ii. In your opinion state why marketing plan is so important to companies and what if companies fail to produce it? (4marks, 100-125words) Case Study 2010 Marku According to the site and the complexity of the products, companies will choose their target market to focus on it to achieve the maximum profit by serving that segment Rahid is the CEO of baby products company, and now he decided to have a meeting in his company with his employees to decide on the size and the type of customers that his company will be targeting. His company is producing baby products, which means the target market will be families with children. Now they have to decide where and to whom they want their product to to reach Salim, his co-worker suggested to concentrate on one marketing mix for only one segments wich is GCC countries due to their limited resources. But Ahmed another co worker suggested to go bigger and that they should serve all segments in Asia, Europe and Arab countries with a special marketing mix for each segment. Resources shall be managed even if they had to bomow money from the bank. But Rashid did not agree on any of their suggestions and decided the best is to focus on the entire target markets with a single marketing i Question 3 Imagine you have your own company like Rashid, what would you choose as segment to concentrate on it and why? (5 Marks, 150-175 words) i. Why choosing a segment is important in your opinion and what does it help the organization to achive? (5 Marks, 150-175 words) Case Study 2 ( 10 Marks) Mohammed is the marketing manager of MOROOJ company that specializes in producing food products like chips, chocolate and all goodies that you might think of He is responsible for formulating comprehensive marketing plan for the company that determines the objectives to be achieved . This plan will help the company to reach its target plan and help all departments to work with cach other. Mohammed had to develop two types of plans, corporation and project plan, that will be carried soon. Any marketing plan must have all marketing mix elements that is are essential to the success of any type of products or services Questions 2 i Develop a marketing mix for Marooj Companies chocolate products (6 Marks, 150-175 wards) In your opinion stae why marketing plan is so important to companies and what if companies fail to produce it? (4marks, 100-125wonde) Case Study 3 (10 Marks) According to the size and the complexity of the products, companies will choose their target market to focus on it to achieve the maximum profit by serving that segment. Rahid is the CEO of baby products company, and now he decided to have a meeting in his company with his employees to decide on the size and the type of customers that his company will be targeting. His company is producing baby products, which means the target market will be families with children. Now they have to decide where and to whom they want their product to reach. Salim, his co-worker suggested to concentrate on one marketing mix for only one segments which is GCC countries due to their limited resources. But Ahmed another co worker suggested to go bigger and that they should serve all segments in Asia, Europe and Arab countries with a special marketing mix for each segment. Resources shall be managed even if they had to borrow money from the bank. But Rashid did not agree on any of their suggestions and decided the best is to focus on the entire target markets with a single marketing mix. Question 3 i. Imagine you have your own company like Rashid, what would you choose as segment to concentrate on it and why? (5 Marks, 150-175 words) ii. Why choosing a segment is important in your opinion and what does it help the organization to achieve? (5 Marks, 150-1 75 words) Case Study 2 (10 Marks) Mohammed is the marketing manager of MOROOJ company that specializes in producing food products like chips, chocolate and all goodies that you might think of He is responsible for formulating a comprehensive marketing plan for the company that determines the objectives to be achieved. This plan will help the company to reach its target plan and help all departments to work with each other. Mohammed had to develop two types of plans, corporation and project plan, that will be carried soon. Any marketing plan must have all marketing mix elements that is are essential to the success of any type of products or services Questions 2 Develop a marketing mix for Marosi. Companies chocolate products. (6 Marks, 150- 175 wards) ii. In your opinion state why marketing plan is so important to companies and what if companies fail to produce it? (4marks, 100-125words)