Question: CASE STUDY 3: LAURS & BRIDZ: IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SOLUTION Questions Discuss the importance of CRM in pharmaceutical companies such as L&B.

CASE STUDY 3: LAURS & BRIDZ: IMPLEMENTATION OF A CUSTOMER RELATIONSHIP MANAGEMENT SOLUTION

Questions

  1. Discuss the importance of CRM in pharmaceutical companies such as L&B. Why should the company opt for a CRM solution? (2 points)
  2. Which CRM solution should L&B select and why? Suggest a plan for implementing a CSR solution (for the whole sales force or in a phased manner)? (4 points)
  3. What possible challenges will the company face in implementing a CRM solution? How can it mitigate these potential challenges? (2 points)

PLEASE ONLU ANSWER QUESTION 2 AND 3 NOT 1.

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