Question: Case Study: 3-2 Swifter, Higher, Stronger, Dearer Q 1 & 2 2. Your instructor may assign you to represent either the IOC or any one

Case Study: 3-2 Swifter, Higher, Stronger, Dearer Q 1 & 2

2. Your instructor may assign you to represent either the IOC or

any one of the television networks in each of the five coun-

tries that have been asked to bid for the broadcast rights for

the Rio de Janeiro 2016 Games. Prepare to negotiate prices

and other organizational details.

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