Develop a 12 week marketing plan in report style - based on your business plan

1. Overview of the organization
2. Purpose of the marketing plan as well as the marketing goals and objectives are identified
3. Description of the key product/s and/or service/s. Include features and benefits.
4. SWOT analysis of the product/s and/or service/s
5. Competitor's analysis (from assessment 2)
6. Customer base and target market identified (from assessment 2).
7. Pricing structure identified
8. Promotional activities (ensure they suit target market and are ethically and culturally aligned with customer / industry expectations)
9. Digital marketing
10. Identify marketing opportunities in the digital environment
11. Determine marketing strategies that include approaches to engage, respond and monitor customers in the digital space
12. Marketing mix determined according to market and business needs. Ensure the mix has the ability:
    1. To optimise sales and profit
    2. To evaluate costs and benefits
13. Evaluation and performance monitoring
14. Budget