Question: CASE STUDY 4 As we age, moving might feel harder. Our bones, joints and muscles may become weaker and affect our strength and flexibility to

CASE STUDY 4 As we age, moving might feel harder.

CASE STUDY 4 As we age, moving might feel harder. Our bones, joints and muscles may become weaker and affect our strength and flexibility to perform daily activities. CALO MOVE MAX ON Anlene GOLD 5X Anlene GOLD 5X Anlene Gold 5Xis a scientifically formulated with milk powder, which comes with MFGM Active and has no added sugars. Study* showed that participants who consumed 2 glasses of milk added with MFGM & important nutrients plus regular exercises had 2x the improvement in flexibility, 3X the improvement in balance and 40% improvement in muscle mass Anlene - LOOX POUCO more a) Marketers are scanning the global market for opportunities. The demographic changes such as long life expectancy give the opportunity for the company that is similar to Anlene Gold to penetrate the market. Based on case study four, discuss TWO (2) points how marketers position Anlene Gold to the senior citizen. (5 Marks) b) The marketers need to decide on the firm market segmentation based on the information that they gather internally or externally. Besides demographic segmentation, discuss TWO (2) other market segmentations for Anlene Gold. (5 Marks) [Total: 10 Marks]

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