Case Study #$4-$ You will be required to select a brand that you feel does not have an updated selling and marketing strategy. You will visit two different stores that are selling this brand. Based on your observation, you will analyze the brand$$s current selling and marketing plan and develop a refreshed, forward$-$looking plan that will potentially help increase sales. You will be required to use principles of personal selling techniques learned throughout the course during lectures and from the readings. Students will submit their findings in a $3-$page paper and include concepts learned in class and from the book. Paper will be three full pages, double spaced, $12-$point font.