Case Study 5 The Tylenol Crisis: How Ethical Practices Saved Johnson & Johnson from Collapse

1. Trace the genesis and growth of Johnson and Johnson. How did the Tylenol crisis affect the onward growth march of J&J?

2. Explain in your own words the Tylenol crisis. What were the factors that accentuated the crisis?

3. Discuss the impact of the strategy adopted by Johnson & Johnson to recall the Tylenol capsules in the aftermath of the news that seven patients died after using them to cure their headache and illness.

4. What was the strategy adopted by Johnson & Johnson to win back public trust? Did it have the desired impact?

5. Explain in your own words the story of how ethical practices saved Johnson & Johnson from virtual collapse