CASE STUDY 8-5 Personal Developmental Plan at Brainstorm, Inc. - Part II of outside learning; however, the company could provide some paid time off and may be able to negotiate some better rates for attending classes or conferences, based on various industry memberships. Cathy, one of the Partners of Brainstorm, Inc., has been look- ing into developmental plans as a possible way of increasing the productivity and morale of the company's sales force. To help her in this project, Cathy has adapted a developmental plan form from a business magazine she has recently seen and asks you for feedback. Since Cathy is unfamiliar with the characteristics of good developmental plans, she is particu- larly interested in your critique of a developmental plan that she developed for a sales representative, Jay. Note: Brainstorm, Inc., may not be able to finance much in the way 1. How would you improve and/or change the following form and its contents? 2. Since there are only six employees in the company. how would you adapt the form to meet the needs of this small business? Provide an example