CASE STUDY 8-5 Personal Developmental Plan at Brainstorm, Inc. - Part II Cathy, one of the Partners of Brainstorm, Inc., has been look- of outside learning: however, the company could provide ing into developmental plans as a possible way of increasing some paid time off and may be able to negotiate some better the productivity and morale of the company's sales force. To rates for attending classes or conferences, based on various help her in this project, Cathy has adapted a developmental industry memberships plan form from a business magazine she has recently seen and asks you for feedback. Since Cathy is unfamiliar with the 1. How would you improve and/or change the following characteristics of good developmental plans, she is particu- form and its contents? 2. Since there are only six employees in the company larly interested in your critique of a developmental plan that she developed for a sales representative, Jay. Note: how would you adapt the form to meet the needs of this small business? Provide an example, Brainstorm, Inc., may not be able to finance much in the way Chapter 8 . Performance Management and Employee Development 223 Brainstorm, Inc., Developmental Plan Uodated: June 28, 2011 Name: Jay Job Title/Job Code: Sales Representative Department Sales Developmental Options OJT (On-the-job Training) Classes Conferences Online Self-study Job Rotation Videos Books Temporary Assignment Mentorship Other specify Description Type of Development When How Long Completed Hours this Quarter) Comments - Approximate Cost-Other Objectives/ Evaluation Current Quarter Next Quarter Current 2 Current +3 Primary Reviewer. Cathy Education: High school graduate Prior Training Bachelor's degree in Sales and Marketing Job History: 10 years of experience in sales. Two years of experience in software training sales Career Goals: Next 1 year Next 2 years Next 3 years Next 5 yearsBecome head of sales and lead sales trainer, Sowce: Based on MIT Human Resources. 2011). Strategic Planning of Talent. Available online at http://hrweb.mit.edu/cm/managers/ retaining developing workforce/development planning. Retrieval date: September 7, 2011 1