Case Study $9\mathrm{.}1$: What$$s in a Name?

This is the third case study in this class. Case studies require you to apply the course materials and promote critical thinking skills. After reading the case study, set forth an introductory background of the case in $1-2$ paragraphs. Following your introduction set forth each question in the case study, followed by your answer following each question. Your response should thoroughly answer each question, justify your response, and provide support whenever possible.