case study$--$Ace superstore a retail grocery outlet in Soweto has seen substantial growth in revenue and profit over the past year. As a result of this growth, the board have voted to expand operations by opening a branch in the East Rand. As a member of the board and of management, you have the task of researching the viability of this move, considering every aspect of the environment and how this will benefit the brand. The sells affordable but clean and healthy food to lower and middle$-$class families. Because of this growth, you are already competing with retailers such as Pick n pay,Shoprite and checkers in both your pricing and the promotions that you run Question Identify each factor of consumer buying behavior, paying careful attention to Ace superstore's target market and evaluate how this will impact the store image and the pricing of the products that you offer