Case Study: ALIBABA.COM

Your client company for this assignment is Alibaba.com. The customers are the current or potential customers of Alibaba. The case study and website address has been provided on Blackboard to help you investigate the business customers and distribution model. Use the theory and models from the textbook and classes to critically analyze the company, the customers, the distributors and suppliers make recommendations based on your findings.

Your challenge is to recommend the next step to grow the Global market share. Alibaba has become a powerhouse in the Chinese economy but as that economy slows Alibaba has to consider how it maintains and builds on its phenomenal growth. The question for you is what should Alibaba do to maintain the growth and market position, not just in China but Globally..

This is a business profile/report (clear goal, mission, vision: product/services details) so it should be clear and precise. Use references where required and cite all material you use for your analysis and to justify your arguments. You are still required to use citations in the body of the report.

It is strongly recommended that you use tables and diagrams to help explain your material and present your analysis in the body of the report. The discussion (text) can then be used to present your findings and conclusions, developed from the analysis. Tables must be less than one page in size and must have clear headings and list the information sources.

The report must include a Title page,Contents page, and an introduction, address each of the key sections and finish with a clear conclusion.

The case study word limit is 1300 words +/- 10%, not including the title, contents, reference pages or tables, and diagrams. You can use appendices to present supporting material, but you are limited to a maximum of 4 pages.