Question: Case study- American Tool Works.. 2.What can ATW do to increase sales at small and mid size dealers? 3.Why are ATWs competitors using the two

Case study- American Tool Works.. 2.What can ATW do to increase sales at small and mid size dealers? 3.Why are ATWs competitors using the two approaches described in the case when they deal with small and mid size dealers? 4.Should ATW adopt these approaches? 5.Should ATW try different approaches? What are the possible approaches they should consider?

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