Question: 1.What can ATW do to increase inventory at snap and mid size dealers? 2.What can ATW do to increase sales at small and mid size

1.What can ATW do to increase inventory at snap and mid size dealers?

2.What can ATW do to increase sales at small and mid size dealers?

3.Why are ATWs competitors using the two approaches described in the case when they deal with small and mid size dealers?

4.Should ATW adopt these approaches?

5.Should ATW try different approaches?What are the possible approaches they should consider?

1.What can ATW do to increase inventory at snap

By the end of the chapter, you should be able to answer the following questions: What can ATW do to increase inventory at small and midsize dealers? What can ATW do to increase sales at small and midsize dealers? Why are ATW's competitors using the two approaches described in the case when they deal with small and midsize dealers? Should ATW adopt these approaches? Should ATW try different approaches? What are the possible approaches they should consider

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