Case Study: An Initiative to Boost Store Performance

After a long phone conversation with your District Manager Patricia, you have learned that the store performance numbers in your district have been dropping over the past few weeks. Patricia expressed concern and pointed to the importance of improving the numbers.

To help boost performance, she decided to launch a marketing campaign that will begin next month and asked you, along with the other 2 store managers in your district, to collaborate on the development of the campaign.Since you are fairly new and have not had much time to meet the other store managers, you will need to begin building relationships with them as you collaborate on this important project.

You willnotactually need to create the Marketing Campaign. Instead,in this week's discussion you will answer questions about different collaboration techniques you may use to discussthis marketing campaign with the 2 other store managers.

Patricia has suggested that you consider the following items to get started:

• A plan for leveraging social media sites (e.g., which sites you plan to use, how you plan to use them, etc.).
• Key areas of your stores that you want to highlight in the campaign (e.g., friendly service, low cost, great location, variety of selections, etc.).
• What other types of media do you plan to use (e.g., print, radio, etc.)?

the questions are:

1. What important things would you want to know about the other store managers before you communicate with them about the campaign?
2. What would be your first 2-3 steps in collaborating and building an effective relationship with the other 2 store managers? Explain why you selected these steps.
3. What would you do to begin building credibility and establishing trust with the other store managers?