Case Study Analysis

$3-24.$ Explain how Traci Lynn Burton and her team incorporate the four Ps into a creative, effective, integrated marketing effort.

$3-25.$ What product mix has Traci Lynn Jewelry developed?

$3-26.$ How are its products delivered $($through what channels$)?$

$3-27.$ How are opportunities identified$/$recognized and assessed at Traci Lynn Jewelry? By Dr$.$ Traci Lynn Burton?

$3-28.$ What was the role of effectuation and each of its key principles $($bird$-$in$-$hand, crazy quilt, lemonade, affordable loss, pilot$-$in$-$the$-$plane$)?$ Be specific and provide examples.