Case Study: Andrew Mason & Groupon, Inc Case Study

This case takes place in late 2012 and examines Andrew Mason, the co-founder of Groupon, Inc. and his journey to build his company. Mason had been reelected by the Board of Directors to remain as CEO of the company despite the stock price being down approximately 80% from its IPO in 2011. Mason was in a situation where he had to figure out how to turn the company around. You will find the case very interesting because most of you have heard of Groupon. In the discussion, you can combine the facts presented in the case with your own perceptions and experiences of Groupon. The case examines Andrew Mason and Groupon and takes students through the process of starting and growing an online enterprise. You are asked about the challenges that Groupon faces in late 2012 and the recommendations they would make to Andrew Mason. The following questions are recommended for discussion.

DISCUSSION QUESTIONS

3. In what industry(ies) does Groupon compete? What companies does Groupon compete against? Perform a SWOT Analysis of Groupon. What is Groupons competitive advantage?