Question: case study Answer ALL questions based on the following Case Study Moon Enterprise (ME) is a large mall operating in Germany. ME has a large

case study case study Answer ALL questions based on the

Answer ALL questions based on the following Case Study Moon Enterprise (ME) is a large mall operating in Germany. ME has a large Supply Chain (SC) network with local and international suppliers, manufacturers and distributors. The mall has cafes and restaurants for customers to shop and have meals. They were the first mall to introduce Augmented Reality (AR) through interactive mirrors to navigation inside the stores to transform and enhance the shopping experience for their customers. However, owing to the pandemic, they saw a reduction of customers which reduced their profits forcing them to cut down on their staff strength. The management has resorted to studying new business plans and strategies to ensure sustainable growth. a) ME has identified new products as part of their new business strategy. Describe TWO (2) First Mover advantages that ME can experience from this initiative. For each First Mover advantage explain clearly how it can serve to improve the organization's revenue. (12 marks)

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