Give a brief history about AM?

1. Breakdown their B2B strategy 
2. What does their price mix look like? Explain 
3. What kind of a industry competition can you see in the Steel industry (monopoly, oligarchy, monopolistic). Compare Arcelor Mittal with its few competitors? 

CASE STUDY - ArcelorMittal- world's leading steel and mining company

Answer rating: 100% (QA)

ArcelorMittal AM is a global steel and mining company formed in 2006 through the merger of Arcelor and Mittal Steel It is headquartered in Luxembourg and is currently the largest steelmaker in the wor... View the full answer