Case Study $-$ AromaCoffeeCanSalim, after completing his Engineering degree from Sweden returned to$,$ Saudi Arabia andstarted a coffee shop 'AromaCoffeeCan' in a Lulu Mall in Al$-$Hasa. The speciality of the coffeeshop was the special aroma of coffee and a wide variety of flavors to choose from. He hiresAbdullah an MBA from a King Faisal University, as a Manager. With the managerial skills ofAbdullah, Salim has earned a profit of SR $420,000/-$ till Dec $2023.$ Now, Slim is deciding to expand its Coffee outlets to three major i$.$e$.$ cities Makkah, Riyad, and Jeddah. Salim and Abdullah has requested you consultancy firm to help them on the following:AromaCoffeeCan is currently offering Espresso, Latte, Mocha & Americano. The market share of Espresso is $40\%,$ Latte is $25\%,$ Mocha $7\%$ & Americano $7\%.$ The anticipated growth rate high for Latte and Mocha where Low for Espresso and Americano.a$)$ Recommend an appropriate portfolio management strategy for AromaCoffeeCan using the famous BCG Matrix.$(5$ Marks$)$

b$)$ Recommend a most suitable growth strategy to AromaCoffeeCan and justify your suggestion.$(5$ Marks$)$

c$)$ Recommend a most relevant competitive strategy for AromaCoffeeCan and supportwith the help of argument.$(5$ Marks$)$

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