Question: Case Study: Assignment Description: A Day's Worth of Routine Messages (Ch. 4, pg 143) Written: Students are required to answer the following questions: 1. Review
Case Study: Assignment Description: A Day's Worth of Routine Messages (Ch. 4, pg 143) Written: Students are required to answer the following questions: 1. Review the 11 messages and prioritize each item by putting a 1 next to those that must be handled today, a 2 next to items that should be handled today if there is time, and a 3 next to items that can wait. Then, for each time, do a quick analysis. Identify lage purpose of Miguel's communication, the audience, and the best medium option: letter, memo, email, IM, telephone, meeting, and so forth. Be prepared to explain your choices. 2. Write the good-news letter for Miguel. Be sure that it accomplishes the following goals: a. Delivers the good news in a way that Ms. Ivanska will understand and that calms her concerns b. Explains what the insurance company will do and what she needs to do C. Reestablishes her confidence in Ramirez & Associates as an insurance broker 3.Evaluate this letter and suggest revisions and corrections Miguel should make before sending it. 4.Review the 11 messages at the beginning of this case scenario to identify ways to build goodwill. This is a good opportunity to think creatively. Summarize your ideas in a message to your instructor
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