Case study - Brands integration

** Customers from both companies are confusing. Receive two correspondence carrying two brands from the same team.

** No staff is fully in-charged in marketing & brands. 2 sets of branded materials and websites

** Staff from 2 companies concern about their future roles, and they still think they are two separate operations.

Management wants to have a simple story to tell as one coherent company.

(1) Develop the marketing and communications messages

(2) What is the tone and manner need to be delivered. (Construction company)

(3) Define two calls to action per primary audience.