Case Study:

Building a Business Model-Based Selling Company: ABC Solutions

Background: ABC Solutions is a mid-sized IT services company that specializes in providing solutions to clients in a wide range of industries. The company has been in business for over five years and has developed a reputation for delivering quality solutions that exceed client expectations.

Problem: ABC Solutions has been struggling to build a business model that will help them to scale up their operations and increase their revenue. The company has been relying primarily on word-of-mouth referrals and repeat business from existing clients to generate revenue, and this has been insufficient to sustain its growth.