Question: What is the best way to increase value the most given the information below for one customer? Base Case: Perceived benefits = $50 and

What is the best way to increase value the most given the information below for one customer?
• Base Case: Perceived benefits = $50 and Price = $10.00
• Improvement Option A: Perceived benefits = $65 and Price = $13.00
• Improvement Option B: Perceived benefits = $65 and Price = $12.50
• Improvement Option C: Perceived benefits = $60 and Price = $12.50

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