Case Study Can You Win Back Online Shoppers A brick and mortar retailer searches for a response to showrooming by Thales S Teixeira and Sunil Gupta 6 1) What are key lessons that you might take away from this case 2) Generally, how can organizations create value from customers

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Question: Case Study Can You Win Back Online Shoppers? A brick-and-mortar retailer searches for a response to showrooming. by Thales S. Teixeira and Sunil Gupta 6.

Case Study Can You Win Back Online Shoppers? A brick-and-mortar retailer searches for a response to showrooming. by Thales S. Teixeira and Sunil Gupta

1) What are key lessons that you might take away from this case?

2) Generally, how can organizations create value from customers?

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