Coal is one of Australia's main exports. It is a common commodity. Whitehaven Coal Mining Company is
Question:
Coal is one of Australia's main exports. It is a common commodity. Whitehaven Coal Mining Company is a large producer of coal in NSW and is one of the oldest and best coal producers in Australia and the world. The company exports large amounts of coal overseas and also has several domestic buyers in Australia. However, it must be noted that demand from Australian customers is not sufficient for Whitehaven to sell all the coal it produces. Therefore, it relies heavily on its international customers to maintain profitability. The company operates in a robust industry that is constantly expanding, particularly as coal consumption is rapidly increasing in China.
The country of China represents its main overseas customer. However, the year 2020 was quite disturbing for coal exporters. China, its main buyer, placed restrictions on the purchase of Australian coal due to deteriorating foreign relations and this put downward pressure on Whitehaven's financial results for the year. Nonetheless, Whitehaven has maintained its success probably due to the large scale operations and ability to store large amounts of coal. Note, however, that coal storage is expensive and can only be maintained in the short term. Whitehaven is fortunate though because its local Australian competitors, of which there are many, do not possess the ability to store coal as Whitehaven does. Furthermore, recent developments in gas mining have put more downward pressure on the success of coal companies. Natural gas has been considered a cleaner source of energy and, although it is slightly more expensive, it can be used for the same purposes as coal.
Required:
Part 1: Provide an analysis of Whitehaven's strategic outlook by applying Porter's 5 Forces.
Part 2: Coal is considered a "dirty" form of energy as the burning of fossil fuels emits large amounts of carbon dioxide. Recent developments in sustainability accounting have forced mining companies such as Whitehaven to rethink how they go about reporting to various stakeholders.
Identify the main stakeholders of Whitehaven Coal Mining Company and explain how Whitehaven's management may go about reporting on their environmental responsibilities.
Ethics in Accounting A Decision Making Approach
ISBN: 978-1118928332
1st edition
Authors: Gordon Klein