Case Study Come on Down, Youre Our Next Contestant In an age when attention spans are short and television programming is sometimes controversial, one daytime game show has remained incredibly popular with fans of all ages. The Price Is Right game show is taped at CBS Television City in Hollywood. Every morning long lines of people wait outside the studio, hoping to be asked to Come on down! A Diverse Audience The Price Is Right is truly a family tradition passed down from generation to generation. Many loyal fans of The Price Is Right developed a love affair with the show during their childhood while watching with their parents or grandparents. The show attracts a diverse market of millions of TV fans, ages 19 to 95. Whereas most game shows have contestants between the ages of 20 and 45, contestants on The Price Is Right are of all ages, races, and genders. Fans line up along Fairfax Avenue at 3 a.m., three days a week, most of the year, hoping to land one of the 325 spots in the studio audience. Hopeful contestants often come in intergenerational groups that schedule their vacations around tapings of the show. They appear at CBS studios wearing shirts that identify them by their town or family name. Other local establishments also reap the benefits of the game shows popularity. The Farmers Daughter Hotel across the street from the studio is a popular lodging establishment for hopeful contestants. At one time, desk clerks offered nightly tutorials to guests on how to improve their chances of being selected as members of the studio audience. The Price Is Right is the longest-running game show in television history and had the longest-running game show host, Bob Barker. Drew Carey now hosts the successful show. Bob Barker once attributed the success of the show to its central themegauging inflation when guessing prices. Anyone who shops can play The Price Is Right. Fans of the show can go online to request audience tickets or play the game on Facebook. Twitter, YouTube, Instagram, and Pinterest are other forms of social media that allow fans to keep up with the show. While other game shows come and go, The Price Is Right endures as a cultural touchstone for generations of American shoppers. Think Critically Why has The Price Is Right remained popular over many decades? What type of family value is associated with The Price Is Right? What age groups make up the target market for The Price Is Right? What characteristics do they have in common? Considering the target market for The Price Is Right, what types of commercials would likely be aired during the show? Explain.